Ashutosh Koirala

I decode marketing layer by layer, and work with founders or leaders to build the systems behind their marketing.

Experience

  1. Jun 2026 → Now Tangible Careers MarTech Manager
  2. Jun 2025 → May 2026 NAAMII MarTech Manager
  3. Jul 2024 → Jan 2025 Semicolon Hackathon 2025 Operations and Documentations Lead

Education

Publication

Certificate

Ashutosh taking a selfie with a colleague in a bright office Ashutosh taking a selfie in front of the "AI & The Future of Leadership" welcome screen Ashutosh playing acoustic guitar and singing at a microphone on stage Ashutosh smiling in front of the DeerHack 2025 backdrop Ashutosh handing a "Local Handmade with love" gift bag to a customer at the YOLO store Ashutosh and a friend in a sunny garden cafe with flowers A large group photo of participants and organisers at an event Ashutosh smiling at a brown leather YOLO boot during a product shoot Ashutosh with an arm around a friend, making a peace sign at DeerHack 2025 Ashutosh filming an interview on a phone rig in an office Ashutosh grinning and making a peace sign on a stool in a video studio Ashutosh sitting with an acoustic guitar at a microphone
Ashutosh giving two thumbs up in front of a sponsor wall Ashutosh and a friend leaning into a selfie at a cafe Ashutosh and a friend grinning at DeerHack 2025 The whole DeerHack 2025 crowd gathered in front of the event backdrop Ashutosh and a colleague taking a mirror selfie in a studio Ashutosh handing a gift bag to another customer at the YOLO store Ashutosh and two others standing together in a grand hotel lobby A team presenting on stage while the audience watches Ashutosh giving a thumbs up with a cup of tea in a hotel lobby while a friend takes a selfie Ashutosh playing guitar on stage beside a singer at a graduation ceremony Presenting on a big screen in a brick-walled room

I work with founders or leaders I can vibe with. People who have thought hard about what they’re building, and genuinely want to create value for the world in a smarter, right way. There’s no measure for that. It’s my intuition.

Most founders or leaders end up stuck in the process: posting because they feel they should, using tools that don’t connect, with no clear reason behind each piece.

I replace that by starting with conversations. I talk to them, help them articulate their thoughts, and keep iterating with them again and again, so I understand them better and can connect it all to the system.

From there we shape the positioning and the messaging, and work out what goes where. Then I build a content flywheel with them, where every piece goes through a checklist, so they only have to worry about creating real value.

It works because I understand both sides. If you’re marketing a technology product, you need to understand the marketing and the technology, at least 50/50, and that’s how I work.

This is most of what I do at the company I’m working with right now, and the work itself lives on my LinkedIn. I’m still building the proof in a better way, by constantly changing how I work, learning from the right sources, and practicing it over and over in different settings.

About me

Read my backstoryShow less

(As of 4 November 2026)

I started in SEO with my cousin around April 2025. We started a blog called Daami Kura, wrote around 30 to 35 random blogs, and somehow got decent traffic on almost every one. After a while, we realized we were doing it because we could, not because we really cared about it. So naturally, the interest started fading. We’ve shut the website down now, but it was a fun little experiment.

I really enjoy meeting people, talking to them, and thinking about why people buy things. Probably because I’m the kind of person who buys random stuff too.

Why do people want good service? Why do people want to feel important? Why do some things make people care while others don’t?

So I thought marketing might be something I’d enjoy. SEO was just the easiest place to start, so I jumped into it.

Then AI started changing things. I was a tech student and, honestly, a fan of hyped-up things, so I naturally got pulled into it. I realized I didn’t want to stay on just the marketing side. If you’re marketing a technology product, I think you need to understand both marketing and technology. At least 50/50.

Somehow, I’ve also become more fond of B2B. Maybe because so much of it comes down to trust. I like that.

I love working with founders or leaders who do real things. The kind who don’t work based on their mood, and keep going layer by layer until they understand what they’re building.

I’ve also spent time at YOLO Brand and Happy Panda Education Consultancy, and left both because it just didn’t feel right. I loved the founders, but the work wasn’t pointing toward the life I wanted, so I told them honestly and moved on.

I’ve been part of tech events and college events/activities, like DeerHack 2025, where I had to lead or work as a volunteer. All of this gave me a very good experience of taking ownership of things and finding clarity in my life. I think this is what the universe gave me the exposure for.

When I’m not doing all this, I’m listening to podcasts, visiting cafes, going around the hills near my home, or just talking to someone about life.

Writing